At the end of the above trailer, there seems to be a website address (it's cut off of the YouTube upload, but it's there if you stream it from the official site). There's nothing on it now, but many are hinting that it may take a page out The Dark Knight's book and launch a viral campaign closer to the release of the film.

ComingSoon.net/Superhero Hype!: What we've seen so far has looked amazing. What has been the biggest challenge you've faced in terms of getting what we saw on set last year to your original vision and what we've seen in the trailers?
Guillermo del Toro: I think time, unfortunately. Technically, we have the resources… money and time, because realize that we were very fiscally responsible with the budget, but also the movie got moved a month up from August to July, so that's a huge challenge.

CS/SHH!: So how far along are you on getting the movie done?
GDT: We're 50% into the effects. We have to deliver approximately 600 FX completed before the movie opens and we have delivered around 400 or something. I'm confident we will.

CS/SHH!: I've spoken to a few directors, and we've spoken about this, but one of the problems even when you have a bigger budget, the vision always gets bigger, so does that pose a problem?
GDT: We're like the girl who thinks she's thin and trying the tightest pants possible, and the spillover always occurs.

CS/SHH!: If you have a chance to do a third "Hellboy" movie, do you expect you'd have to have an even bigger budget to do it?
GDT: The third movie involves the end of the world, so I suspect it would be bigger.

CS/SHH!: Of course, there's been a lot of talk about "The Hobbit" lately, but you have so many projects on the slate either in development or attached to. Are you ready to get involved something like that which is so big and time-consuming? Do you have other directors you want to line up to make these other movies?
GDT: Yeah, well I'm very conscious that doing "The Hobbit" demands four plus years of my life where I will not do anything else as a director, and as far as producing is concerned, I think we have a good year and a half of pre-production, so I can always be available but concentrating on "The Hobbit."

CS/SHH!: Do you think you'd get involved with Peter on the writing of that?
GDT: We are still talking about how to go, but I will be involved with the writing, yes.

CS/SHH!: What's the most daunting thing with taking on a project of that size besides the time involved?
GDT: There's the scope, and the learning curve, because the amount of things I've gotta learn. I fell in love with "The Hobbit" but I'm marrying an entire mythology. It's like meeting the family of a girl you're going to marry… you get them all, and I fell in love with "The Hobbit" and now I'm familiarizing myself with not only the trilogy--the trilogy I only finally read--but every single thing I can read that Tolkien generated about Middle Earth or about him I'm reading, and in terms of the visuals. In order for the two movies to seamlessly involve into the trilogy, I have to literally put myself through the biggest "making of" ever assembled. I'm going to watch all the dailies of "Fellowship" and I'm going to watch most of the dailies of "The Return of the King." I'll watch as much material as I possibly can take, the camera reports... everything. By the end of the second ("Hobbit") movie, you have to be able to have evolved towards "The Lord of the Rings" and feel that it's a complete continuation.

CS/SHH!: Do you think you'll ever be able to go back to doing something like "The Devil's Backbone"?
GDT: Yeah, I'm writing one, but every time I say something, people think it's the next project, so I don't want to confuse anyone.

CS/SHH!: But do you think you'd be able to go back and do a smaller movie like that again?
GDT: Not only do I think so. I must do so. I have to do it. The fact that I'm doing two big movies in a row, or in this case three, I'm going to come out of there not wanting to do something big. I'm going to want to do something small and crazy.

(As we'd find out at the panel later that "small and crazy" thing might be his exploration of childhood and horror which he's been working on for a few years, something called "Saturn and the End of Days," about a young boy named "Saturn" watching the Rapture and Apocalypse on the way back and forth to the grocery store. Essentially, he wants to explore how the end of the world might be viewed while someone is just going about your everyday life doing errands. "Nothing big happens except the entire world is being swallowed in a vortex of fire," Del Toro told the rapt audience of his fans at the panel. "It's a small movie, but I assure you that one I am just doing that I know that if everything fails and everything goes wrong that I'll be doing a small movie that I fully control and that no one else will do for sure.")

In our recent chat with Mike Mignola, the director talked about the business side in terms protecting material, how the success affects him, and future projects.

In 'Hellboy 2: The Golden Army,' the Bureau for Paranormal Research and Defense is joined by Johann Krauss, a disembodied ectoplasmic spirit with psychic abilities who maintains a tangible form via a containment suit. When the execution of the character looked costly, there was talk of using another "Hellboy" character Lobster Johnson in his place.

Mignola explained, "I did get a call from Guillermo saying let's use Lobster Johnson instead, and I said the trouble is you've written a story for a character who's a medium, and I don't want you to take Lobster Johnson and turn him into a different character just to fit – it's like saying, well this part was written for Superman, but we can't get Superman, so we're going to use Batman. It's a different guy. You can't swap 'em out. So that was the one place where I said, 'You know, I'd really rather you didn't.'

"And I did get one call from a producer saying, 'Well, I hear that you're being difficult,' and I was like, it just doesn't make sense. So fortunately they did find a way to do it with Johan and immediately Lobster Johnson went with so many other things into the third film, so it was like everything we didn't get to put into the second film is in the third film."

Talk of a third film created an almost Pavlovian response in some journalists, causing them to quickly follow up. All Mignola could tell them was, "If Guillermo puts everything in the third film that he says he's going to put in the third film, it's about 180 hours long. There's a lot of stuff, I mean I've heard a dozen different versions of what the third film is.

However del Toro is going to be off working on 'The Hobbit' for at least five years, so he will be unavailable for 'Hellboy III,' if the studio wants it done quickly. Mignola was asked about his thoughts on another writer and/or director stepping in.

"Fortunately, that's not my decision. It's not like they have to come back to me really, and say, 'Hey can we have your characters?' They've got the characters, but the big question is – what happens, and I don't know. It's going to make the next couple of months very interesting, because five years is a long time to be gone, and if 'Hellboy II' is as successful as we hope, Universal may want to get moving with that much faster, I don't know what's going to happen there."

In regards to the films affect on books sales, it was interesting to learn that "in the short term around the period of the film, there's a huge bump in sales, and then it settles back down, but I think the overall effect is certainly very beneficial to the comic. You just – the films have put that character on the map. I mean, we were doing okay before, but given the way comics sell, would I still be able to do 'Hellboy' had there never be a film? I don't know, I mean I do have to feed my family and I hate to think I would have had to crawl back to Marvel or DC and do fill in issues of whatever, that's still my greatest fear is oh god, what if I have to wake up some day and someone says, we can get you a fill in issue of the 'Teen Titans,' that's about the best we can do. I'm like, 'Oh no!' I want to do my own thing, so the film has certainly made things a lot easier.

"I grew up reading Marvel comics and there are a lot of characters there I love, but they don't really exist the way I remember them, so the comic book fan part of me doesn't have this burning desire to do anything there. And also I've got so much of my own stuff and as I get older, I realize man, I just don't have the time. I hope I have the time to do all the 'Hellboy' stuff I want to do and the 'Hellboy'-related stuff I want to do. There's just not enough leftover time to also do 'Batman' or anything else."

In regards to other 'Hellboy' projects, they "had written a third animated film, which they pulled the rug out on that, so with the success of 'Hellboy II,' maybe the animation thing will come back to life."

A BPRD spinoff has "been mentioned once or twice. I've never had a serious conversation with anybody about it. I would be very interested to hear anything that anybody wants to do." But the BPRD books are continuing. They "just did a BPRD 1946, we're working on a BPRD 1947."

With so many irons in the fire it led to the question of why Mignola thinks 'Hellboy' appeals so much to fans?

"You know, that's always going to be the hardest kind of question for me to answer because I just write it, I just make it up, so the fact that it works, I have no idea. Maybe it's because he's a guy and he's always been, we approach him like a person and we don't approach him like a superhero so I think he might be a little bit more accessible. I know for the comic, one thing, after 15 years of doing comics before "Hellboy," doing "Batman" and "X-Men" and things like that, suddenly I had women reading the comic and I think that's because even though he's red and he has a tail, he was written like a guy, I mean I didn't know how to write a superhero. I had never written before so the only way I knew how to write that character was what would I say and what would I do, and, yeah, he's the beast of the apocalypse but I've always kind of treated him like – what would I do in that situation."